A powerful operational toolkit without a clear product language.
The product needed clearer journeys, stronger information hierarchy and a visual language that could express its functional depth without adding more complexity.
Back to all work2024
Amber
A connected operations platform for crypto-first businesses.
Project overview
Amber brings customers, transactions, payments, compliance workflows and digital assets into one scalable product ecosystem.
Amber needed a product experience that could match the depth of its operational toolkit without overwhelming the people using it.
My role covered discovery, UX strategy, interface design, interaction patterns, the design system and engineering handoff — shaping a clear foundation for a growing fintech ecosystem.
Product direction
A consistent interface language makes dense financial data, operational tasks and customer-facing transactions easier to navigate across the ecosystem.
Make complex workflows feel structured, consistent and ready to scale.
I reorganized the core flows, refined interactions across devices and translated the resulting patterns into reusable components that engineering could carry into production.
Key product decisions
Connect CRM, payments, compliance and digital assets through one operating model.
Operational hierarchy
Customers, deals, transfers, wallets, terminals and reporting were organized into a navigable model that keeps daily operations legible.
Cross-device workflows
Shared patterns connected desktop administration, mobile asset views and point-of-sale flows while respecting the context of each device.
Compliance in the flow
KYC, KYB and AML touchpoints were treated as part of the product journey, helping regulated actions feel connected rather than bolted on.
A system for delivery
Typography, grids, components, states and interaction rules became a reusable design system with development-ready assets.
Product experience
One coherent system across internal operations, customer-facing payments and asset management.
The result
A clearer, scalable product foundation for Amber's crypto operations ecosystem.
CRM + terminals + mobile
The redesigned product launched with a more coherent experience across operational tools and devices. Reusable components and interaction patterns gave engineering a development-ready foundation the team could extend as new workflows and integrations were added.
Reflection
Product design made the system's complexity visible only when it helped.
The value of the work was not a single interface refresh, but the connection between product logic, user journeys and repeatable interaction patterns across Amber's ecosystem.
