A real estate product for several audiences at once.
The platform had to serve buyers, investors, developers, agents and internal teams while keeping complex property data clear and usable.
Back to all work2025
Homzly
A map-first platform for off-plan real estate.
Project snapshot
Homzly brings Dubai's off-plan property discovery, comparison and investment data into one map-first experience for buyers, investors and real estate teams.
The product was created from the ground up over roughly seven months together with a PM and development team.
I led product strategy, UX architecture and visual direction across the website, mobile experience and back-office, working closely with product and development.
Approach
A map-first experience connected customer-facing journeys with the internal workflows required to keep property data accurate and useful.
Turn complex property data into a clear product experience.
All of this had to be manageable for internal teams and agents, while still feeling clear, lightweight and premium for buyers and investors.
Key product decisions
A focused set of decisions shaped the product experience.
Map-first discovery
The map became the primary way to discover projects, filter opportunities and move from city-level browsing into project detail without losing context.
Project to unit-level detail
The experience connected project, building, floor and apartment data, making each unit's position, level and orientation easy to understand.
Structured back-office
Managers and agents could maintain projects, buildings, units, layouts, 3D assets, locations and investment data in one structured workflow.
Investment clarity
Pricing, ROI and comparison flows helped buyers and investors evaluate off-plan opportunities with more confidence.
Premium but usable interface
The interface feels polished and trustworthy while remaining light enough for everyday browsing and data-heavy decisions.
Product experience
A connected product experience across maps, data, investment logic and internal tools.
The result
A complete product foundation for Homzly's off-plan real estate business.
Seven-month product build
The final product included a public web experience, mobile experience, map-based discovery, investment and ROI views, project comparison flows and a back-office for managing real estate data. After handoff, it was transferred to the internal team and quickly began being used by real users; exact metrics are not available.
